December 2021 — Webfleet Blog

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Direct marketing cookies and settings on Webfleet

Salesforce Marketing Cloud: We aim to give you the most relevant, personalized journey possible across all channels and devices. That’s why we use Salesforce Marketing Cloud to monitor your engagement on our website. By providing your consent, you help ensure that when you visit our website you get the information most relevant to you. It also means that when you submit a form on our site, Salesforce Marketing Cloud can customize the following email communications to better align with your preferences and needs.

Lead Forensics: We would like to follow up on business visitors who visited our Telematics website. To do this, the company name and address of the business visitor is derived from the IP address by Lead Forensics. In case the company is known, we identify which pages are being visited. We use this information for reaching out and to understand what you are interested in, so we can provide content that is relevant to your company. (Optional)If you do not wish our website to make information available to Lead Forensics or identify your level of interest via Pardot, just simply untick the cookie setting above and save your settings.
If you choose for Lead Forensics to block its ability to see your IP in general, please email info@leadforensics.com.

About cookies

What are cookies?

A cookie is a text file placed on your computer, mobile device or device connected to your computer.

What kind of cookies are there?

There are different types of cookies. Functional cookies are placed to ensure that the website is functionating properly.

Aside from the functional cookies, there are cookies to give you a more relevant web experience and serve relevant advertisements. In the cookiesetting above you can switch on/off cookies and settings which we use to make our content or advertisement more relevant for you. More information on these cookies and settings can find below.

Functional cookies

Webfleet websites and services need to be able to store and retrieve information to provide you with the service or information you asked for. For example your language setting and username for login in. This is done through functional cookies. This storage and retrieval of information only happens when you use such a service. As these cookies are needed for a well functionating website and to deliver the service they will placed on your device. Further we use site analytic cookies. We use Google Analytics, Piwik PRO, MixPanel, Adobe Target, Hotjar and Google Tag Manager to collect site analytics to constantly improve our website.

Personalization & advertisement cookies and settings

When you are visiting our website or see our advertisements, we would like to give you a more relevant, personalized experience. In order to do this, we use personalization & advertisement cookies and settings. With these cookies we collect information about your interest and use this information to give you a more personalized experience. We use the following cookies and settings:

Adwords: To offer you relevant advertisement when you use the Google search engine or exclude you from seeing Webfleet advertisement in Google.
Google: Webfleet implements enhance conversion via Google in which we submit first party data (email, phone number, first/last name, street address) from the user to the platform for the purpose of managing our website services. This information is transmitted via secure SHA256 hash algorithm / encryption to protect your personal data and to restrict the use of this data by Google or any other third party.
Doubleclick: To offer you relevant advertisement on webfleet.com or on external websites. Doubleclick is owned by Google. Here’s a link to their privacy policy: https://www.google.com/policies/privacy/
Facebook: To offer you relevant advertisement on Facebook, we use a Facebook cookie. This cookie is also placed when you have no Facebook account. By sharing your interest to Facebook we are able to offer you more relevant advertisements.
Bluekai: To offer you relevant advertisement in the Bluekai network.
Bing: To offer you relevant advertisement when you use the Bing search engine or exclude you from seeing Webfleet advertisement in Bing.
Linkedin: To offer you relevant advertisement at Linkedin or exclude you from seeing Webfleet advertisements on Linkedin. Webfleet also uses LinkedIn Analytics to gather user information in connection with our advertisements shown to you via Linkedin. We receive general Linkedin data about users who have seen our advertisement such as details about Industry, Job Role, Region and Company size. Together with the cookie information we use this data to measure the effectiveness of our online campaigns. If you visit Webfleet websites after you have clicked on our advertisement, we see your interaction with our advertisements and use that information for performance measurements and improvement of our websites. This data is also sent to Linkedin and its affiliates to help them to understand the performance of our advertisements (e.g. downloaded a white paper or filled a contact form on the Webfleet site).
Pardot & Salesforce: To understand what our Business customers are interested in when visiting our website. With this information we can give our Business customers more relevant information.
Lead Forensics: We would like to follow up Business visitors who visited our Telematics website. To do this, the company address of the Business visitor is derived from the IP address by Lead Forensics. We use this information and the products they viewed on our Telematics website for marketing and sales purposes.

If you do not want these cookies or settings to be placed, just simply untick the cookie setting above and save your settings.

Does Webfleet use any other technologies than cookies?

Cookies are the main method used but sometimes information is stored and retrieved using other technologies, such as file transfer and Web API’s (Web Application Programming Interfaces) e.g. when you attach a Webfleet device to your computer.

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Month: December 2021

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