Improved communication vital in overcoming driver objections to fleet technology

London, 21 August 2012
Almost half of UK businesses face resistance from drivers when attempting to introduce new technology to their vehicle fleet, according to TomTom research.

TomTom believes this problem could be overcome by better communication between managers and employees but 58 per cent of those questioned admitted they do not conduct a formal consultation when changing business systems.

In order to profit from the significant gains in efficiency and productivity offered by fleet management technology, businesses must properly manage change by involving drivers throughout the implementation process said Giles Margerison, TomTom Business Solutions Director UK & Ireland.

It is surprising to discover so few businesses conduct formal consultations as a matter of course, especially as they can be vital in addressing concerns and communicating the benefits available to management and staff alike

Zenith Hygiene Systems has been able to achieve yearly fuel savings of £218,000 by gaining employee buy-in for an innovative scheme designed to improve driving style using a fleet management system

The most frequent complaint made by drivers is that technology represents 'big brother', cited by 43 per cent of businesses as their staff's primary concern.

Other common problems included trouble adapting to a change in systems (21 per cent) and a lack of clarity surrounding the benefits offered by new technology (18 per cent).

The idea of telematics technology as 'big brother' is a hangover from the days of straightforward tracking and tracing but the reality now is different added Giles.

By partnering with the right fleet management technology provider, firms can access expert advice and consultancy to ease the transition and better communicate benefits to staff

Smart routing and TomTom HD Traffic help to reduce stress behind the wheel by allowing drivers to avoid congestion, automatically generated mileage reports cut laborious paperwork and Active Driver Feedback empowers drivers to improve their own driving style

Click here for advice from TomTom Business Solutions' Giles Margerison on how vehicle tracking technology can benefit your employees.

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