Fleet manager

Role, skills and respons­ib­il­ities

A fleet manager oversees the operational aspects of a company’s vehicle fleet. The fleet manager’s respons­ib­il­ities can range from vehicle maintenance and job planning to reducing fuel costs and handling compliance. With rapid shifts in technology, the global economy and envir­on­mental regulations, fleet managers are becoming essential to a company’s strategic planning and operational efficiency.

Explore how Webfleet helps fleet managers

Core respons­ib­il­ities of a fleet manager

Fleet manager in his role

Core respons­ib­il­ities of a fleet manager

A fleet manager’s main priority is ensuring that their company’s fleet runs efficiently, product­ively and safely. Fleet managers also strive to reduce operational costs and achieve their company’s sustain­ab­ility goals. In recent years, the fleet manager’s respons­ib­il­ities have evolved to take techno­lo­gical advance­ments and regulatory changes into account. For example, fleet managers are increas­ingly overseeing electric vehicles, which require new approaches to operational efficiency and energy use. Fleet managers are also increas­ingly tasked with under­standing complex regulations around fleet emissions reductions.

Job require­ments and quali­fic­a­tions

Fleet manager next to vehicles

Job require­ments and quali­fic­a­tions

There are two main pathways to becoming a fleet manager.

Formal education
Some profes­sional fleet managers earn bachelor’s degrees in business or logistics before joining a company. Others may already work in another role in transport or logistics and get certi­fic­a­tions that help them transition into a fleet management position. Many universities across the UK offer Trans­port­ation and Logistics courses. A number of certi­fic­ation programmes are also available, and pricing varies by focus and provider.
Job experience
It’s not uncommon to start in a more entry level position for a fleet before working up to the title of Fleet Manager. To do that, it’s important to gain experiences in core skills like team leadership, organ­isa­tional planning and budgeting.

Essential skills for fleet managers

Fleet manager skills: commu­nic­ating with people

Essential skills for fleet managers

Successful fleet managers draw on a variety of skills to run a fleet efficiently and effectively. Here are a few of the most important skills, all of which enable fleet managers to make informed business decisions:

  • Leadership and people management
  • Accounting and business admin­is­tration
  • Techno­lo­gical savvy
  • Data analysis

How to become a fleet manager in Ireland

Fleet manager female

How to become a fleet manager in Ireland

Becoming a fleet manager requires taking a few steps. First, check out some job listings for fleet manager roles and see whether degrees or certi­fic­a­tions are necessary. If formal training is required, enrol in the programme that best suits your ideal position. You could begin your educational search at an organ­isation like Fleet Source, which provides training for fleet drivers and managers. You could also look into Transport and Logistics programmes at universities.

Second, figure out how to develop practical experience. For example, you could start out in dispatching and work your way up to operations supervisor before applying for a fleet manager opening. Once you’re a fleet manager, be prepared to invest in ongoing training so that you and your team can stay on top of industry trends and techno­logies.

The evolving landscape: Key themes influencing fleet management

Fleet manager commu­nic­ating with worker

The evolving landscape: Key themes influencing fleet management

Fleet management functions in a dynamic business landscape, so it’s worth exploring the key themes that influence a fleet manager’s day-to-day work.

Techno­lo­gical advance­ments are reshaping fleet management, not to mention the transport sector as a whole. Yesterday’s spread­sheets can’t handle the speed of real-time data or zoom to vehicle locations at the street level. Advance­ments in telematics underscore the need for continuous adaptation to new tools and platforms.
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Financial management
The financial aspects of fleet management encompass budgeting, cost control and utilisation. Effective budgeting ensures that resources are allocated efficiently, while cost control helps in reducing unnecessary expenses. Utilisation of vehicles and other assets is also a big factor in optimising financial performance.
Legal respons­ib­il­ities
Legal respons­ib­il­ities are expanding in the fleet management field, partic­u­larly around compliance with safety and envir­on­mental regulations. For example, fleets must adhere to drivers’ hours rules and equip their vehicles with smart tachograph devices. Legislation such as the Corporate Sustain­ab­ility Reporting Directive, or CSRD, requires fleets to report on their Scope 3 emissions.
Envir­on­mental sustain­ab­ility
The rise of sustainable forms of mobility and energy management are revolu­tion­ising fleet management. Fleets with electric vehicles know this firsthand, as they must adopt new approaches to fuel consumption, job planning and vehicle maintenance.
Business mobility
Business mobility impacts traditional fleet management by integrating various modes of employee trans­port­ation, including electric vehicles. The shift towards a more integrated approach enhances operational efficiency while meeting the needs of modern businesses for flexible and sustainable trans­port­ation solutions.

How Webfleet helps fleet managers

Performance tools

Track your vehicles and stay on top of maintenance tasks

Fleet analytics

Use powerful insights to help reduce your operational costs

Tailored solution

Get the best solution with a range of business integ­ra­tions

Better job planning

Make customers happy with optimised routes and schedules

Simplified reporting

Track mileage on all your vehicles and prove tax compliance

Safety and security

Monitor driving behaviour, along with your trucks and assets

What’s important to you as a fleet manager?

Webfleet helps managers simplify commu­nic­ation and crucial tasks. For instance, it’s possible to automate maintenance and repair schedules, reducing the risk of unplanned downtime. By integrating third-party solutions, fleet managers can maximise their existing software solutions. Webfleet’s mobile apps for fleet managers and drivers make it even easier to get daily tasks done.

Fleet visibility and maintenance

Stay up to date on vehicle conditions with greater visibility over your fleet. Webfleet automates your maintenance tasks based on time, odometer or engine hours. It also sends instant notific­a­tions about vehicle malfunc­tions so you can schedule repairs, reduce downtime and lower the risk of unexpected breakdowns. You can also use the vehicle check app for daily vehicle inspections.

Fleet manager software
Optim­isation of complex operational costs

Optim­isation of complex operational costs

Webfleet software gives fleet managers real-time insights into fuel consumption, driving behaviour and effective route planning. With a clear dashboard view, you can take one glance at your operations to see where you can improve and reduce your fleet's overall operational costs.

Admin­is­trative time and optimal planning

Increase productivity and reduce the admin­is­trative burden across your entire organ­isation. Our vehicle and driver insights will help you optimise transport routes, improve delivery ETAs and save time in commu­nic­ation and planning. You can also integrate Webfleet software with existing third-party solutions.

Admin­is­trative time and optimal planning
Fleet managers optimise customer service levels

Customer service levels

Build stronger customer relation­ships and keep them updated every step of the way. Webfleet gives fleet managers the information they need to optimise scheduling, move quickly, communicate clearly and leave your customers with a good impression.

Mileage log and tax compliance

Gain peace of mind and stay tax compliant with Webfleet Logbook. This electronic mileage log makes admin­is­tration a breeze. It will save you and your drivers time, reduce human error and ensure your records are saved securely in one place – with heightened data security for drivers.

Mileage log and tax compliance
Vehicle security and driver safety

Vehicle security and driver safety

Make fleet security and driver safety a top priority. As fleet manager you can follow the status of your vehicles and assets through real-time tracking. Driver support is possible with instant feedback on driving behaviour through Webfleet, in combination with PRO Driver Terminals. Webfleet Video helps you increase safety and reduce claims using AI-powered dashcams.

Contact us

Have questions about running a safer, more efficient fleet? Take advantage of our 20-plus years of expertise. Contact us at any time to request a person­alised consultation.

All you need to know about fleet managers

What is the role of a fleet manager?

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The primary role of a fleet manager is to ensure that the fleet runs efficiently, product­ively and safely. Fleet managers strive to reduce operational costs and achieve their organ­isa­tions' sustain­ab­ility goals, partic­u­larly with lowering C02 emissions.

What does a fleet manager do (on a daily basis)?

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Fleet managers do a variety of tasks on a daily basis. They monitor the fleet's fuel consumption, noting trends and identifying ways to improve fuel efficiency. They also handle route planning, driver coaching/training and vehicle lifecycle management—acquisition, utilisation, disposal.

What are the respons­ib­il­ities of a fleet manager?

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A fleet manager is responsible for various aspects of operations, from driver retention and well-being to vehicle maintenance. They also oversee the fleet budget, manage drivers, implement safety policies and stay informed about industry regulations.

What tools does a fleet manager use?

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Fleet managers increas­ingly rely on telematics and software to tackle their workload. This typically includes a GPS system within vehicles and fleet management software to process and analyse real-time data. An integrated fleet management system simplifies admin­is­trative tasks while helping fleet managers leverage insights for strategic decision making.

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