Webfleet helps Greencore on route to a safer and more sustainable future

London, June 19, 2023 — One of the UK’s leading manufacturers of convenience foods has seen a 3.9% average improvement in mpg thanks to Webfleet.

Greencore supplies a wide range of chilled, frozen and ambient foods, delivering 795 million sandwiches and 127 million ready meals a year to retail and food service customers in the UK.

Following a successful 8-week pilot trial, the company is now rolling out the integrated telematics and camera solution across its entire fleet of 525 vans and 136 HGVs.

We wanted a sophisticated system which could deliver all the data we needed but in a simple to use package, explains Jeremy Fitton, Head of Logistics at Greencore.

Webfleet’s interface has been so intuitive that we’ve had fantastic engagement from our depot managers from the get-go.

With HD dashcam footage shown alongside fleet driving data, the Webfleet CAM 50 gives the full context of road incidents and driving events to safeguard drivers, prevent accidents and lower the cost of potential insurance claims. It also offers full control over camera configurations to help meet the privacy needs of drivers.

The cutting-edge solution is continually monitoring our drivers’ behaviour using advanced algorithms and AI learning, helping them to drive safer and greener, added Jeremy.

In-cab cameras look out for signs of fatigue or dangerous habits behind the wheel, such as smoking, forgetting to use a seatbelt or mobile phone use. Instant warnings trigger the driver to take timely action to avoid danger, with persistent cases escalated for deport managers to address with driver coaching.

Telematics data also revealed that 2.65% of all fuel was being wasted due to idling, with 80% of idling incidents happening at the depots when drivers were running their vehicles for longer than necessary to reduce the temperature of their fridges.

The 3.9% improvement in mpg and 62% reduction in idling will deliver significant savings in fuel costs and CO2 emissions. The technology will play a key role in helping Greencore meet its ‘Better Future Plan’ sustainability objectives, transforming the food system to have a positive impact on people and the planet.

The company is planning to launch a Driver Academy to recognise drivers’ efforts, improve their driving skills and reduce vehicle road traffic collisions further.

Beverley Wise, Webfleet Regional Director for Bridgestone Mobility Solutions, commented: Fleet management solutions which leverage the power of AI are having an increasingly powerful impact on driver safety.

This is another strong example of how Webfleet’s integration with complementary technologies can give fleet operators a fuller and more accurate picture of what is happening on the road.

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Annika Schaich

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