Alex Crane-Robinson takes the helm as Webfleet’s new Regional Director

London, October 8, 2025 – Webfleet, Bridgestone’s award-winning fleet management solution, has appointed Alex Crane-Robinson as its new Regional Director for the UK and Ireland, marking the next chapter in the company’s regional leadership.

Crane-Robinson succeeds Beverley Wise, who led the business in the region for eight years.

With more than two decades of senior leadership experience in the fleet management, SaaS and IoT sectors, Crane-Robinson has a strong track record in expansion strategy, new market entry and channel partner development.

He most recently served as Director EMEA at Quake Global and has held leadership roles at Radius Telematics, where he developed strategic alliances and partnerships to drive international growth, and at CalAmp, where he spent more than a decade overseeing the growth of the business across EMEA. Earlier in his career, he also held senior international posts at Convergys and Motorola Solutions.

Crane-Robinson said: I am excited to be joining Webfleet at such a pivotal moment in the fleet industry.

As businesses navigate the transition to smarter, more sustainable and more connected transport solutions, Webfleet’s technology and expertise put it in a unique position to deliver real and tangible value. I look forward to working with our talented team and partners to further strengthen our presence in the UKI market.

Annick Renoux, Vice President Webfleet Europe, added: Alex brings a wealth of experience in building growth strategies and partner ecosystems across EMEA.

His leadership and industry knowledge will be invaluable as we continue to innovate – including through the use of AI to deliver greater efficiency and safety for fleets – and help our customers adapt to an evolving mobility landscape.