TomTom Business Solutions expands WEBFLEET Reporting Capabilities (Press release)

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Pardot (Prospects): We would like to contact business visitors when they show interest in our product and solutions. To do this, we use a marketing automation tool called Pardot. The way this tool work is as follows: When a business visitor who visited our Telematics website submits a form with an email address, we identify the pages this business visitor visits and measure how often this business visitor visits our website. By doing so, we are able to provide business visitors with relevant content via email which (for the avoidance of doubt) we will only send if a business visitor has consented to this. (Optional)

Pardot (Customers): We would like to understand the business needs of our WEBFLEET customers. To do this, we use a marketing automation tool called Pardot. The way this tool work is as follows: After a customer has logged into WEBFLEET, we identify the pages this customer visits and measure how often this customer logs into WEBFLEET. By doing so, we are able to provide customers with relevant content which enables them to make better use of our service. (Optional)

Lead Forensics: We would like to follow up on business visitors who visited our Telematics website. To do this, the company name and address of the business visitor is derived from the IP address by Lead Forensics. In case the company is known, we identify which pages are being visited. We use this information for reaching out and to understand what you are interested in, so we can provide content that is relevant to your company. (Optional)

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LinkedIn: To offer you relevant advertisements on LinkedIn or exclude you from seeing Webfleet Solutions advertisements on LinkedIn. Webfleet Solutions also uses LinkedIn Analytics to gather user information in connection with our advertisements shown to you via LinkedIn. We receive general LinkedIn data about users who have seen our advertisement such as details about Industry, Job Role, Region, and Company size. Together with the cookie information, we use this data to measure the effectiveness of our online campaigns. If you visit Webfleet Solutions websites after you have clicked on our advertisement, we see your interaction with our advertisements and use that information for performance measurements and improvement of our websites. This data is also sent to LinkedIn and its affiliates to help them to understand the performance of our advertisements (e.g. downloaded a white paper or filled in a contact form on the Webfleet Solutions site).
Pardot & Salesforce: To understand what our Business customers are interested in when visiting our website. With this information we can give our Business customers more relevant information.
Lead Forensics: We would like to follow up Business visitors who visited our Telematics website. To do this, the company address of the Business visitor is derived from the IP address by Lead Forensics. We use this information and the products they viewed on our Telematics website for marketing and sales purposes.

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TomTom Business Solutions expands WEBFLEET Reporting Capabilities