TomTom Business Solutions Partners with Intac International (Press release)

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Pardot (Prospects): We would like to contact business visitors when they show interest in our product and solutions. To do this, we use a marketing automation tool called Pardot. The way this tool work is as follows: When a business visitor who visited our Telematics website submits a form with an email address, we identify the pages this business visitor visits and measure how often this business visitor visits our website. By doing so, we are able to provide business visitors with relevant content via email which (for the avoidance of doubt) we will only send if a business visitor has consented to this. (Optional)

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Lead Forensics: We would like to follow up on business visitors who visited our Telematics website. To do this, the company name and address of the business visitor is derived from the IP address by Lead Forensics. In case the company is known, we identify which pages are being visited. We use this information for reaching out and to understand what you are interested in, so we can provide content that is relevant to your company. (Optional)

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Pardot & Salesforce: To understand what our Business customers are interested in when visiting our website. With this information we can give our Business customers more relevant information.
Lead Forensics: We would like to follow up Business visitors who visited our Telematics website. To do this, the company address of the Business visitor is derived from the IP address by Lead Forensics. We use this information and the products they viewed on our Telematics website for marketing and sales purposes.

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TomTom Business Solutions Partners with Intac International