Winter driving tips for business fleets

Winter driving can be challenging, even for the most experienced of drivers.

Motorists have to contend with a number of winter-related issues, including reduced visibility due to darker hours and adverse weather conditions.

When the road is your workplace, the risk of an incident rises significantly.

In fact, a third of all road traffic accidents are believed to involve an at-work driver, while there are more than 5,000 incidents each year involving transport in the workplace.

So, it is imperative that fleet operators do whatever they can to improve driver safety.

Preparation is key

All fleet operators should consider putting a winter driving policy in place.

This should outline how vehicles are prepared for winter, which equipment should be carried in case of unexpected situations, and what procedure to follow in the event of an emergency, such as an accident, breakdown or getting caught up in bad weather.

Ensuring vehicles are fully serviced and maintained in the winter months is vital but the following regular checks can help keep cars road-ready during the colder and darker months:

  • Check vehicle lights are functioning properly, indicators, reflectors, number plates and windows are kept clean and free from dirt, ice or snow. Lights should also be properly adjusted and aligned to prevent dazzling other road users.
  • Make sure the water levels are kept topped up and wipers are working properly; dirt from winter roads can cause significant visibility issues.
  • Check tyre pressure weekly before using the vehicle, when the tyres are cold. The minimum legal tyre tread depth is 1.6mm, but the AA recommends at least 3mm for winter driving. Winter tyres may be used for improved safety.
  • Ensure the battery fully charged.

Engage with drivers

The winter driving policy should be communicated to drivers and the content be readily available in a driver handbook. Drivers should be kept abreast of any policy changes and regular communications are key.

Companies should consider using email bulletins, workshops, one-to-one briefings and driver training to ensure all staff are aware of their responsibilities and how they might tailor their approach during winter.

It is important to remind drivers to:

  • Turn on headlights during hazardous weather conditions
  • Maintain a greater distance between the vehicle ahead of them; stopping distances double on wet roads and increase tenfold in icy conditions
  • Allow extra time for journeys
  • Keep tanks at least a quarter full
  • Carry spare headlight bulbs
  • Make sure water levels are kept topped up

Essential equipment to carry includes:

  • Anti-freeze and windscreen wash
  • Warning triangle
  • Blanket
  • First aid kit
  • Warm clothes and gloves
  • Torch
  • In-car mobile phone charger
  • Traction mats

Influencing driver behaviour

Statistics show that driver error contributes to 73 per cent of accidents*, so mitigating fleet risk should be a high priority, particularly during the challenging weather conditions.

Specific advice to offer drivers travelling in adverse weather could include:

  • Avoid travelling in heavy snow, rain or fog, unless absolutely necessary
  • Keep up-to-date with the weather forecasts and make sure phone is fully charged before setting off
  • Stick to major roads,where possible
  • Do not drive through moving water deeper than 10 cm
  • Test brakes when you are through the flood water
  • Drive slower and watch out for falling debris
  • Reduce speed and keep it down
    · Switch on headlights and fog lamps if visibility is reduced.
    ·     In fog, avoid ‘hanging on’ to the rear lights of the car in front; it will be too close to brake safely. In strong winds, avoid bridges and watch out for falling debris.
    ·    In the event of a breakdown, inform the police and get the vehicle off the road as soon as possible.

The main thing to reiterate to drivers is that their full attention is needed to safely navigate the roads, particularly in wintry conditions.  Driving more cautiously, and with more concentration, will help drivers stay safe on the road and be more likely to be able to prevent an accident or incident.

Fleet management technology can help by providing data on various elements of driver behaviour, which can help to build a picture on road risk. During winter months, it may be appropriate to focus on specific KPIs, such as harsh steering or braking, where poor performance may be particularly dangerous in wet or icy conditions.

Smart telematics

Technology can assist fleet operators in planning for the changing winter driving conditions, whilst still maintaining a high level of operational efficiency.

This includes effective data-driven routing and scheduling.  Thanks to advances in technology, routing and scheduling software can now integrate with telematics to help enable dynamic planning, that takes into account data on historic journey times, the up-to-date traffic situation, and the most efficient routes between specified locations.

In wintry conditions, roads become more congested and driving conditions more difficult.  Dynamic planning could allow for working times to be adjusted accordingly, perhaps adjusting start and finish times to avoid peak hours and, therefore, traffic.  The technology also allows companies to plan ahead, in case of delays, and manage expectations by scheduling automatic email or text notifications for both the office and the customer.

Beverley Wise
As Webfleet Regional Director UKI for Bridgestone Mobility Solutions, Beverley Wise has more than 20 years of experience in the automotive industry, primarily within the leasing sector. She firmly believes that being a decisive leader is key to delivering great success. She likes to innovate with her mantra of "Ask for forgiveness, not permission," helping to move businesses forward. She has a strong work ethic and strives to be the best she can be, which she likes to instil into teams she manages, being fair but firm with a high degree of empathy. Beverley has been with Webfleet overseeing UKI sales for six years, where she has seen several changes. She is passionate about the future of the automotive industry, believing that the transition to electric or alternative-fuelled vehicles is a real game changer.

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