TomTom WORK introduces the new and enhanced WEBFLEET service! (Press release)

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Pardot (Prospects): We would like to contact business visitors when they show interest in our product and solutions. To do this, we use a marketing automation tool called Pardot. The way this tool work is as follows: When a business visitor who visited our Telematics website submits a form with an email address, we identify the pages this business visitor visits and measure how often this business visitor visits our website. By doing so, we are able to provide business visitors with relevant content via email which (for the avoidance of doubt) we will only send if a business visitor has consented to this. (Optional)

Pardot (Customers): We would like to understand the business needs of our WEBFLEET customers. To do this, we use a marketing automation tool called Pardot. The way this tool work is as follows: After a customer has logged into WEBFLEET, we identify the pages this customer visits and measure how often this customer logs into WEBFLEET. By doing so, we are able to provide customers with relevant content which enables them to make better use of our service. (Optional)

Lead Forensics: We would like to follow up on business visitors who visited our Telematics website. To do this, the company name and address of the business visitor is derived from the IP address by Lead Forensics. In case the company is known, we identify which pages are being visited. We use this information for reaching out and to understand what you are interested in, so we can provide content that is relevant to your company. (Optional)

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TomTom WORK introduces the new and enhanced WEBFLEET service!