Out of the fast lane – into the safe lane

Life is safer when it´s slower.

With road accidents causing a total of 1.25 million traffic deaths annually across the globe[1], 25,500 of which occur in the European Union[2], slowing down on the road is not just important, it´s critical.

That is why this year the United Nations Global Road Safety Week has a special focus on speed management and what can be done to address speeding as a cause of deaths and injuries across the globe.

The #SlowDown campaign is an initiative aimed at generating urgent action around the issue of speeding, which involves safe vehicles, safe roads and safe people.

This UN Global Road Safety Week, encourage your drivers to get out of the fast lane and into the safe lane by signing them up to the Webfleet Driver of the Year Awards, a driving behaviour challenge that actively promotes safe and responsible driving across commercial vehicle fleets.

Our recently launched initiative ranks competing business drivers from across Europe based on their safe and efficient driving skills using Webfleet´ OptiDrive® 360 and WEBFLEET® solution; technology proven to discourage aggressive driving and to encourage a safer, more efficient technique via innovative feedback functionality.

According to our research, 51% of drivers drive less carefully in a company car and 77% of speeding drivers blame work pressure[3].

As a leading provider of fleet management technology and solutions in Europe – with a serious commitment to road safety and speed management–, we´re looking to crown Europe´s most responsible and efficient business driver.

Finalists from across 5 regions will be invited to Barcelona to compete for the European Grand Title and to attend the final awards ceremony.

This UN Global Road Safety Week, sign up your drivers for the Webfleet Driver of the Year Awards and join us, and the many millions of others across the globe, in the promotion of safe, responsible and efficient driving.


[1] WHO, Global Status Report on Road Safety (2015)

[2] European Commission, Mobility and Transport: Road Safety (2016)

[3] Webfleet (2013): “Eyes on the road…”  Market research.

Beverley Wise
As Webfleet Regional Director UKI for Bridgestone Mobility Solutions, Beverley Wise has more than 20 years of experience in the automotive industry, primarily within the leasing sector. She firmly believes that being a decisive leader is key to delivering great success. She likes to innovate with her mantra of "Ask for forgiveness, not permission," helping to move businesses forward. She has a strong work ethic and strives to be the best she can be, which she likes to instil into teams she manages, being fair but firm with a high degree of empathy. Beverley has been with Webfleet overseeing UKI sales for six years, where she has seen several changes. She is passionate about the future of the automotive industry, believing that the transition to electric or alternative-fuelled vehicles is a real game changer.

Subscribe to the Webfleet Blog

Sign up for monthly news and tips to improve fleet performance. You can unsubscribe at any time.

Please provide a valid email address.
Please choose the type of industry.

Your personal data is safe with us. See our privacy policy for more details.

Apologies, but no results were found.


Search blog

Driver management