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Webfleet supports driver safety initiative: #ProjectEDWARD

Webfleet is proud to announce that it is sponsoring #ProjectEDWARD for the second time. This event was scheduled from the 15th – 19th of May, during the UN Global Road Safety Week. The week-long event highlighted the best road safety practices in the UK and raise awareness about the importance of safe driving. Webfleet supported a range of extensive social media and broadcast activities. We also contributed to the shared mission of deterring dangerous driving and encouraging safe road use.

#ProjectEDWARD Road Saftey roundtable

What does ProjectEDWARD stand for?

#ProjectEDWARD is an acronym that stands for (Every Day Without A Road Death) used as a short social handle to drive social engagement. The EDWARD signifies the long-term strategy to reduce death and serious injury from the UK road traffic system.

What is the #ProjectEDWARD campaign?

Established in 2016, #ProjectEDWARD began as a campaign to promote safer road use. Since then, it has received impressive backing from the government, emergency services, highway agencies, and road safety organisations. It is now a multinational campaign that unifies road safety activists to drive one succinct road safety message.

In recent years, the team behind ProjectEDWARD have taken to the UK roads in electric vehicles visiting influential local figures in road safety; driving awareness of the campaign. The team accomplished a lot in 2022 by covering 3,000 miles in a week-long campaign. Overall, they saw engagement from nearly 10 million Twitter. Additionally, their efforts with the ProjectEDWARD campaign resulted in over 70 online news articles, which were read by over 68 million people. In 2021, the ProjectEDWARD team also managed to scoop up the coveted Prince Michael International Road Safety Award.

#ProjectEDWARD vehicles

This year, the ProjectEDWARD team travelled all across the UK in electric vehicles to showcase best practices in:

  • Safe Vehicles
  • Safe Roads
  • Safe Speeds
  • Safe Roads Users
  • Post-Crash Response

To stay up-to-date with the latest developments for #ProjectEDWARD, visit the official Twitter page here.

#ProjectEDWARD sponsorship

How did Webfleet support the 2023 campaign?

Throughout the action week, Webfleet organised an educational roundtable discussion at the Bridgestone Office in Warwick. Esteemed representatives from National Highways, Halfords, Warwickshire Police, and Bridgestone were present. The panel of specialists included:

  • Philip Seccombe (Warwickshire Police and Crime Commissioner)
  • Matt Staton (Head of National Road Safety Delivery at National Highways)
  • Karl Baker (Head of Halfords Mobile Expert at Halfords Autocentres)
  • Gary Powell (Senior Technical Engineering Manager at Bridgestone EMIA)
  • James Dewhurst (Sales Director at Webfleet UKI)

During the event, industry leaders discussed the latest data-driven technology advancements such as predictive analytics, AI, and telematics. They also explored ways in which we can improve road safety infrastructure, reduce accidents, and enhance driver behaviour.

This engaging and informative roundtable covered various aspects of safer mobility, such as the role of law enforcement in leveraging technology for safety, the importance of vehicle maintenance and tyre performance, and the future of connected vehicles in reducing accidents. The panel also discussed the challenges and opportunities presented by data-driven technologies, exploring potential ethical and privacy concerns and the role of public-private partnerships in fostering safer roads.

During the week we caught up with Karl Baker from Halfords

Karl Baker, who is the Head of Halfords Mobile Expert at Halfords Autocentres, shares the reason behind the introduction of Webfleet telematics into their fleet. He also sheds light on how this implementation has contributed to the improvement of safety standards overall.

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Furthermore, Webfleet also installed LINK telematics devices into the #ProjectEDWARD electric team vehicles to provide data insights during the 3,000-mile trip. The team were able to view a range of real-time performance intelligence, including the OptiDrive score, EV battery level and charging locations. Ultimately, the journey time for the electric vehicles will be optimised along the 3,000-mile trip without compromising on safety.

Finally, Webfleet supported various extensive social media and broadcast activities during the week of action to further our shared mission of deterring dangerous driving and promoting safe road use. To have a glimpse of the content we generate for backing #ProjectEDWARD, kindly watch the video shared below from the 2022 campaign.

Highlights from the 2022 #ProjectEDWARD campaign

How can Webfleet support road safety for your business?

Driver safety is an essential aspect of managing any fleet. However, many Fleet Managers lack the correct tools and insights to measure the well-being and safety of their drivers. Webfleet can draw upon a wide range of actionable data that profile individuals or entire fleets. A business can use data to quickly identify trends or problem areas, allowing efficient driving to be rewarded or driver training to be provided where it is most needed.

Telent, a leading technology company in telecommunications and digital infrastructure, were keen to improve the well-being and safety of its remote workers. By implementing Webfleet, Telent were able to reduce at-fault incidents by 20% and collisions per million miles by 25%. On the other hand, Telent also managed to optimise its operations by reducing job allocation time by 80%.

Listen to QEHS Director at Telent – Anmarie Landi, share how collaborating with Webfleet has helped Telent achieve its safety goals.

James Dewhurst
James Dewhurst has more than a decade’s worth of experience in connected vehicles and telematics data. Over this time, James has witnessed the established rollout of advanced telematics solutions to the industry (Telematics 2.0), having been involved in key fleet contracts for Webfleet. Now, as we enter a new era of telematics (Telematics 3.0, where connected and autonomous vehicles will come into play), James leads the Webfleet UKI sales team from Bridgestone Mobility Solutions in the delivery of data-driven insights that will make customers' fleets more sustainable and highly productive for our dynamic world.

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